Your Image is what people think you are.
Your Substance is what you really are.
Your Image is how you are perceived.
Your Substance is your real value.
Your Image is the result of the way you communicate or message … Read the rest
Guest Blogger: Isaac Fineman
Marketing is really all about effectively sharing your story. Who is your audience? What should you “say” when you’re sharing your ministry organization’s story? For how long should you communicate it? What vehicle, device, or platform … Read the rest