Every Goal you set for the the ministries in your church should be SMART: Specific, Measurable, Attainable, Relevant, and Timed. Let’s look at these one at a time.
Your goals should be clearly defined with parameters stating the who, what, when, where, why and how. When your goals are specific it can help your staff stay focused on the main things and lock in on one thing at a time. Spell it out for your ministry leaders by answering the 5 W’s and the one H. Work in your planning to be clear and concise with the development of your goals. Put yourself in their shoes. How would you want the goals stated so you have no doubt what the goals are?
Your goals should include a way to measure the results. Pick a quantifiable way for them to measure how they did. Is the measurement tool a number or percentage or some other way for them to know how they performed? For instance let’s take your children’s ministry. Do you want to reach more kids? Who doesn’t? How many kids do you want to reach? Who are the kids you want to reach? Your church kids or community kids? How do you want to reach them? By what date do you want to reach them? What will it take to reach them? Where will you reach them and where will you put them when you do? Be both specific and measurable.
Unrealistic goals may discourage your staff and result in decline not growth, both in the measurable results and their trust in your leadership. Every goal you set should be within reach! You may set the goal by considering your track record. What has the ministry accomplished in the last year or more? Now, I am not telling you not to challenge your staff by a big goal but you must understand your staff and apply wisdom to your goal setting.
Your goals should have meaning to your staff. If it doesn’t have meaning then it may not motivate them to work hard to accomplish it. This means you need to understand what motivates your staff and set the goals accordingly. Make sure the goals inspire your staff. Will they make your staff perform at a higher level or cause them to go on auto pilot?
Give each of your goals a deadline. A completion date. Setting deadlines helps motivate the staff and will drive them to manage their ministry to meet the deadline. It will help them to aim at the target and hit it by the completion date.
Ok, let’s go back to your children’s ministry. What would a SMART goal look like for it? Here is an example. We want to reach 40% more of our church kids and 12 more community kids who will be active weekly in our children’s Sunday morning worship service. We will strive to reach this goal by Thanksgiving of this year.
Why not give this a try? Be sure to include your ministry leaders in the goal setting process. If you are looking to take your church to the next level then incorporate SMART goals for every ministry in your church. Establishing this practice as a habit will surely help you get there.